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About Us

How we came to be

The Blanchard Family

My name is Lauren Blanchard. I am a chronic blood cancer battler, wife, mother of 4 boys, and bonus mom of 2.  The term “gotCUREage” began as a team name for my family, friends and I when we participated in a Light the Night walk that benefits the Leukemia & Lymphoma Society (LLS) in 2012.  I have since, trademarked the term and began my own 501c3 nonprofit organization with proceeds benefiting our "Covered in Courage-Powered by Hope" campaign to provide gotCUREage blankets and socks to cancer patients at the 

VCU Massey Cancer Center in  Richmond, Virginia.  Other merchandise sales benefit the Leukemia & Lymphoma Society, Virginia Chapter.

I have a personal connection to this mission as I was diagnosed with Essential Thrombocythemia (chronic, yet treatable, blood cancer) in December of 2009, at the age of 36, after having multiple strokes caused by a vertebral artery dissection and a platelet count of 1.5 million (normal ranging from 200-400,000). Unless a CURE is found, I will remain on oral chemo indefinitely. For myself, “gotCUREage” has great meaning as I would love nothing more than to see a CURE in my lifetime. It is my hope that it can also be of encouragement for fellow cancer fighters, their families, friends, and anyone that is need of a CURE of any kind.


Lauren Blanchard & Family